The Certificate in Marketing Psychology course is our professional training program to equip you with the necessary knowledge and skills to apply marketing strategies and consumer behavioral approaches in real world application. We focus equally rigorously on theory as we do practical application. The course teaches learners the theoretical and empirical foundations of marketing psychology model of human success, optimal functioning, how well-being is measured, as well as the irrational influence of human decision making in various contexts and settings.
1 | Topic 1 Marketing Psychology and Consumer Behavior |
2 | Topic 2 Consumer Decision and Cognitive Bias |
3 | Topic 3 Consumer Perception, Attention, Affect and Motivation |
4 | Topic 4 Influence of Personality on Marketing |
5 | Topic 5 Consumer Values and Culture |
6 | Topic 6 Persuasion through Social Influence |
7 | Topic 7 Social Media Marketing |
8 | Topic 8 Consumer Behaviour and Branding Strategy |
This course is provided by PSYREC.
For more information please contact PSYREC on Phone # +65813261985 or by email address programme@psyrec.org.
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