Our Certificate in Behavioral Economics program provides students with a foundation in advanced psychology focused on business applications such as human decision-making, negotiation, marketing, and consumer behavior.
In this program, you will learn how to design and rigorously test a "choice architecture" that can help your managers make better decisions, create greater value for your customers, and improve business outcomes for your company. The program is structured to improve your analytical and decision-making skills and help you bring the principles of behavioral economics to your organization's most pressing challenges.
Through this course, you will also learn builds on much of the fascinating work in the area of behavioral economics and allows learners to develop a hands-on approach by understanding its methods and more importantly, how it can be harnessed by suitably designing contexts to “nudge” choice.
In eight modules, learners will be able to a) explain and interpret the principles underlying decision-making and compare the nudging approach to other methods of behavior change, b) learn how to critique, design and interpret the results of experiments; and c) design nudges and decision-tools to help people make better decisions.
1 | Topic 1 Foundations of Behavioural Economics |
2 | Topic 2 Heuristics and Biases |
3 | Topic 3 Neuroscience of Decision-Making |
4 | Topic 4 Consumer Motivation |
5 | Topic 5 Risk Preferences |
6 | Topic 6 Social Influences on Decision-Making |
7 | Topic 7 Choice Architecture and Nudges |
8 | Topic 8 Applied Research Methods for Behavioural Economics |
This course is provided by PSYREC.
For more information please contact PSYREC on Phone # +65813261985 or by email address programme@psyrec.org.
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