Organizational behavior analysis (OBA) is one of the many professional fields that thrive when practiced in conjunction with applied behavior analysis (ABA). In fact, the study and implementation of organizational behavior strategies is directly linked to the development and expansion of practical ABA methodology. OBA can be described as an off-shoot of practical behavior analysis, although it has since evolved into a distinct professional occupation within the field of psychology.

While the principles of human behavior in an organizational setting are no different than anywhere else, there are slightly different priorities, methods, and challenges in a functioning workplace. Organizational behavior analysts tend to focus on institutional issues, systems and broader social dynamics than a behavior analyst working in an educational or domestic environment. The scope of the field is flexible and can be modified to serve each organization depending on their specific needs and circumstances. Behavior modification strategies can be applied to specific individuals, smaller groups or to the entire organization at once.

When working with an organization, behavior analysts typically have slightly different priorities than they would in a clinical setting. Companies, non-profits, and government institutions usually seek out OBA services to increase their overall value or productivity. In a high-risk production facility, this could take the form of advanced employee safety training and conditioning to reduce the number of physical injuries. In an office, behavior analysis could be applied to solidify certain management techniques or foster employee morale.